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Early 20th century marvelled the consumers with new products that rolled out every year and eased the lives from the usage of complex utility products. Electric bulbs eliminated the need of candles, automobiles replaced horse carriages and it went on and on. The dilemma of product commoditisation and new product development forced CPG companies to shift from closed business model to open business model by outsourcing ideas across borders. To discuss and debate organisational capabilities required to operationalise organisation-wide initiatives.
Dell’s Direct Model: In Need of Change? Case Studies on Marketing New Vistas – Vol.
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Executive Brief with Lopamudra Ray, Keya Gupta and Deepika Lingala. Contact us: IBS Case Development Centre, Survey No.